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| Content: Answer |
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Start studying Chapter 8. Planning and Development Nazia Choudhury Senior Lecturer School of Business ULAB Advertising Creativity Creative Strategy Determining what the advertising message will say or communicate Creative Tactics Determining how the message strategy will be executed 2 Determinants of Creativity Advertising creativity. Often involves individuals from both the client side and agency personnel. Planning and Development 76. Each advertisement must say to the reader buy this product and youll get this benefit The proposition must be one that the competition either cannot or does not offer. Learn vocabulary terms and more with flashcards games and other study tools.
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| Content: Learning Guide |
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| Publication Date: May 2017 |
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| Content: Learning Guide |
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